I build and deploy high-converting advertising campaigns for brands that find their best customers online - with a specialized edge in the arthritis pain relief and health supplements space.
I'm Rawslyn Ruffin - the strategist behind RWMD Creative. I specialize in building and deploying advertising campaigns that drive measurable results for brands that find their best customers online.
If you're in the arthritis pain relief, therapy, or supplements space, I bring something most marketers can't: over 18 years of firsthand healthcare experience. I worked as a pharmacy technician in a high-volume retail setting and as a clinical research coordinator at the University of Texas Medical Branch in Galveston, TX - I understand your audience from the inside.
My broader experience spans direct and retail sales, customer service, data management, website development, and affiliate marketing - giving me a 360° view of the customer journey from awareness to purchase.
And when I'm not behind a campaign dashboard? I'm on stage playing jazz and funk on saxophone, performing vocal sets on guitar, or working on an electronic piece that might just end up in a video game or on college radio. 🎷
From the first click to the final conversion, I cover the critical touchpoints that turn browsers into buyers.
Full-funnel campaign architecture across paid social and display channels. I build campaigns with clear targeting, compelling creative direction, and conversion-focused landing strategies - not just clicks.
Your emails need to land in the inbox, not the spam folder. I audit, optimize, and manage deliverability infrastructure so your list actually hears from you - every time.
Specialized expertise in the arthritis pain relief, therapy, and supplements market. I understand the regulations, the audience psychology, and the language that converts in this space - because I've lived it.
I've generated sales through affiliate marketing and understand direct response copywriting principles - built around making the customer take action right now, not someday.
From landing page structure to site architecture that supports your campaign goals. I connect the dots between your ads, your email, and your web presence into a single cohesive conversion system.
Campaigns without data are just guessing. I track, analyze, and report on what's working and what needs to change - backed by 18+ years of experience handling complex data in high-stakes environments.
A selection of campaigns, builds, and projects. Click through to explore each in detail.
A brief description of this project, the challenge, the approach, and the result. Link connects to the full case study or project folder.
View ProjectA brief description of this project, the challenge, the approach, and the result. Link connects to the full case study or project folder.
View ProjectA brief description of this project, the challenge, the approach, and the result. Link connects to the full case study or project folder.
View Project* Full project details and Google Drive folders available upon request or consultation.
Most marketers learn the arthritis and supplements audience from the outside. I learned it from 18 years on the inside - as a pharmacy tech and clinical research coordinator. That's a competitive advantage your campaigns can actually feel.
Whether you have a campaign that needs a fresh strategy or you're starting from scratch, let's talk. Book a free consultation or drop me a line directly.
30 minutes. No pressure. Let's find out if we're a great fit for each other.
Scheduling connects directly to my Google Calendar. Payments processed securely via Stripe.